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Established in 1970 in Surat, Gujarat, we Avishkaar Group and Rekha Continental Limited- a part of Avishkaar Group, are one of the leading manufacturers, suppliers and exporters of Indian Sarees, Designer Sarees, Heavy Work Sarees, Fashion Sarees.

With the foresight of our Directors, Mr. Kaluram Rustagi and Mr. Sandeep Rustagi, we have established ourselves as one of the leading players in the field of manufacturing, supplying and exporting sarees in Indian as well as Foreign markets.

Spread across 15,000 square meters of area, we set a mission to take the world of fabrics market to a new apex by taking advantages of increasingly liberalized economy and regulatory norms. Our state-of-the-art textile mill churns out around 1.5 million meter fabrics per month. We also have an in-house composite unit for weaving, embroidery, dyeing, printing and processing. Adapting latest technologies in textile designs and processes, we emerged as one of the leading producers of wide range of world-class fabrics.

We constantly strive to improve our products and technologies and please our customers. It is with our customers' love, support and demand that we have been able to open a mega showroom in one of the main business areas in Surat. Our showroom – Avishkaar Museum shows off an exclusive range of Saris, Salwar-kurtas, Dress Materials, Suitings & Shirtings, Ready-made Garments, Leather Accessories, Gift Articles, Cosmetic Items, Imitation Jewellery and many more products. Today, we have become the pioneers in our industry and after achieving our high-set goals we are now open to expanding our busines

Company Profile

Basic Information

Business Type
  • Manufacturer
  • Exporter
  • Wholesaler
  • Trader
  • Buyer-Individual
Key Customers
  • Peetex, Bangalore, Karnataka
  • Roop Laxmi Saree Private Limited, Delhi
  • Abu Syntenic, Chennai, Tamil Nadu
Industry Sarees
Business Type
  • Manufacturer
  • Exporter
  • Wholesaler
  • Trader
  • Buyer-Individual

Ownership & Capital

Year of Establishment 1970
Ownership Type Public Limited Company

Trade & Market

Annual Turnover Rs. 10 - 25 Crore ( or US$ 2 Mn - 5 Mn Approx.)

Team & Staff

Total Number of Employees 11 to 25 People

Company USP

Primary Competitive Advantage
  • Experienced R & D Department
  • Good Financial Position & TQM
  • Large Product Line
  • Large Production Capacity
Quality Measures/Testing Facilities Yes

Packaging/Payment and Shipment Details

Customized Packaging Yes

Ganning Promience

Sprawling over an are of 15,000 square meter, the has set with a mission to take the world fabric market to new pinnacles. We have already started this uphill task by establishing ourselves as a leading player in the domestic as well as global market. With eyes on the mission & beads held high we have relentlessly endeavored to make Avishkaar as a leading producer of world-class fabric.

Making a statement in fashion, AVISHKAAR taking advantage of the increasingly liberalized economy and regulatory environment, the group has ventured into new product viz-exclusive range of sarees, salwar kurtas dupatta SKD, suiting & shirting, dress materials and fabrics.

Avishkaar has also blossomed into a comprehensive textile mills with an installed capacity of 1.5 million meter fabric per month, adapting the latest technology in textile design and processing engaged in the production of wide range of fabric.

Our emphasis has been on continuous improvements and our focus on customer satisfaction. With these traditional values of the company, we have grown from strength to strength.

Why Us?

Our company has earned a reputed name in these years, by the quality range of our products. We certainly hold an upper edge over our competitors owing to certain unique and distinct qualities. Some of the strength of our company which enables us to establish a strong hold in this business is listed below:

  •  Our company follows strict quality control measures and tests all the procured products on the basis of well defined parameters.
  •  We comprise a team of best inspectors, analysts and coordinators who have in-depth knowledge of the market trends and the clients requirements.
  •  Our company has a capacious warehouse to store bulk orders and a wide network to enable delivery of products on time.
  •  Our products and services are priced reasonably

Our Team

Our biggest support system is our team, which enables us to meet the constantly changing requirements of our national as well as international clients. This team has been handpicked, due to the individual talents they bring to the forefront. All our professionals are well trained and aware of how to incorporate the specific requirements of the clients in the designing and tailoring of the range of Indian ethnic wear.

The team in our organization consists of:

  • Designers
  • Weavers
  • Tailors
  • Skilled workers
  • Quality analysts
  • Sales personnel

These personnel are provided with regular training sessions, which allow them to stay ahead in this competitive domain.

Membership Certificate ?

Rekha continental is a member of The Southern Gujarat Chamber Of Commerce & Industry.

Quality Policy

It is our desire that we establish a sound working relationship based on trust and cooperation and co-ordination. To accomplish this, it is important to know, understand, and follow established rules and policies that and help keep RCL strong.

  • To work together and help out colleague or co-employees if necessary,
  • To retain  employees and giving opportunity to go ahead with this organization,
  • Accident prevention and safety are high priority items with RCL.
  • To aware about safety policies and work rules.
  • To offer return policies for customers if stuff is not as per order given,
  • To offer catalog of new and latest design to all customer.

Client Satisfaction

We are a client centric organization, trying to satisfy our clients in all the best possible ways. The products which we offer our clients are procured from reputed vendors and quality tested in our well equipped quality control unit before we deliver the same to our clients. In these years, we have expanded our client base in East Africa, South Africa, U.A.E and U.K. Now we have many reputed clients associated with us who are proud to be associated with us. Some of the main reasons why we are trusted by our clients are listed below:

  • High quality products
  • Expert professionals
  • Well developed infrastructure
  • Wide distribution network
  • Consistent Supply
  • Industry Leading prices
  • Timely Deliveries
  • Transparent & Ethical business policies

Our Vendor Base

Our company has a well developed vendor base from which we procure our range of tobacco products, ready-made garments, blankets, agricultural machinery, carpets, towels and packed coconut water. We select our vendors on the basis of their market reputation and industry experience. Also we choose them taking into consideration several other factors, such as:

  • Financial stability
  • Cost effectiveness
  • Timely supply
  • Stock Availability

Moreover, we work in close coordination with our vendors so that we are able to procure products as per the exact requirements of our clients and are able to make deliveries as and when required by them.

Warehousing and Packaging

We have a capacious warehousing unit that stores our entire range of products in bulk quantities, in an appropriate manner. It is equipped with all the necessary machines to ensure that our products remain free from any kind of damage. Our properly managed warehousing unit helps us in meeting clients' urgent as well as long-term requirements. We pay utmost attention on the packaging of our complete range and use high quality packaging material to ensure their safety during transportation.

Our Brands

The Three well-known brands of our ravishing products are:

Contact Us

    • Rekha Continental Limited Mr. Sandeep Rustagi (Owner) No. 207, Lower Ground, Adarsh Market, Ring Road Surat - 395002, Gujarat, India

    • Contact Us by Email : rcl@avishkaar.in

  • Call Us on : 09898518999